If there's one fact that Internet marketing companies across the board will stress, it's the importance of readable content. Simply put, if the content on your site isn't easy to read, you may not see success. Fewer people will come to your site again and, by proxy, you will see a lower number of sales over the course of time. When it comes to making website content more readable, the following 4 tips will go a long way.
A piece of content's readability hinges on numerous factors, including the colors that are used. For example, you are likely to have a difficult time reading dark blue text against a black background. These two colors look too similar to be readable, which is why Internet marketing companies may recommend white text instead. This is just one solution, but it's clear that color matters. Simple adjustments may be suggested by reputable authorities like www.fishbat.com.
Speaking of text, make sure that it's bold enough to be seen. You'll want to ensure that your copy is large enough, from a visual standpoint, so that anyone can read it regardless of the device that they're on. This is where responsive web design comes into play, but the fact remains that larger text is oftentimes better. If you'd like to create captions for your images, you'll want to scale them down but this is one of the very few exceptions to the rule.
Another thing to know about readable website content is that flashy text typically doesn't work best. It can serve branding purposes well, depending on what you're trying to sell or promote, but you wouldn't want to use it on blog posts or press releases. Simpler font styles like Calibri and Arial are recommended. Keep flashier fonts out of the way when creating content and you should be fine.
Finally, use white space with care. One of the biggest reasons why a particular blog post isn't shared enough, regardless of how well-written or informative it is, is due to a lack of space between lines and words. When it feels like a piece of content is cramped into a small box, it can come across as difficult to read. In order to improve such content's readability, make it a point to include white space whenever you can.
A piece of content's readability hinges on numerous factors, including the colors that are used. For example, you are likely to have a difficult time reading dark blue text against a black background. These two colors look too similar to be readable, which is why Internet marketing companies may recommend white text instead. This is just one solution, but it's clear that color matters. Simple adjustments may be suggested by reputable authorities like www.fishbat.com.
Speaking of text, make sure that it's bold enough to be seen. You'll want to ensure that your copy is large enough, from a visual standpoint, so that anyone can read it regardless of the device that they're on. This is where responsive web design comes into play, but the fact remains that larger text is oftentimes better. If you'd like to create captions for your images, you'll want to scale them down but this is one of the very few exceptions to the rule.
Another thing to know about readable website content is that flashy text typically doesn't work best. It can serve branding purposes well, depending on what you're trying to sell or promote, but you wouldn't want to use it on blog posts or press releases. Simpler font styles like Calibri and Arial are recommended. Keep flashier fonts out of the way when creating content and you should be fine.
Finally, use white space with care. One of the biggest reasons why a particular blog post isn't shared enough, regardless of how well-written or informative it is, is due to a lack of space between lines and words. When it feels like a piece of content is cramped into a small box, it can come across as difficult to read. In order to improve such content's readability, make it a point to include white space whenever you can.
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